THE DIFFERENT TYPES OF KARTING TRACKS

They’re all called karting, but they’re all different kinds of products that are built for different purposes, different customers, different karts, different speeds, …

A CIK-FIA homologated outdoor track is very long, very wide, and mainly built for 2 stroke competition karts. This track is perfect for very skilled drivers that drive on these tracks at very high speeds. A mini track has a very small footprint and is designed for giving a safe race experienced to the smallest kids. And then you have everything in between. The importance of the right balance between track dimensions, the speed of the karts and for what type of driver the track is made, is crucial to offer a fun and safe experience.

With the development of new technologies, karting tracks have strongly been modernized over the last few years. At ProKarting we focus on building following 3 types of tracks because they represent today’s best business models:

• Adrenaline track
• Leisure track
• Mini track

The big advantage of our Adrenaline track is that it is adapted for every type of driver, so it’s not necessary to create different tracks for drivers with different experience levels. They are super safe for the starters while maintaining a high adrenaline factor for experienced drivers.

An adrenaline track is the anchor activity, that makes a destination of a location. These tracks are usually located in big buildings or properties outside city centers. If you combine a high volume of customers with lower property prices and in some cases, some complementary activities you create a winning business model.

An adrenaline track can be indoor and outdoor, its modern professional look give a premium feeling. These tracks are very safe thanks to their variable width and well considered run-off zones. Groups of different experience levels have several safe overtake possibilities to ensure smooth racing. This makes these tracks very accessible. We see a significant increases in revenue created from drivers that have few to none experience and company events on our adrenaline tracks.

At the same time, you can give the possibility to semi-experienced and experienced drivers to race faster and get access to this “addictive adrenaline rush” zone. Our adrenaline track will also perform better in calmer periods, thanks to the possibility it gives to host successful racing leagues, junior academy’s, … Up to 30% of revenue can be created with drivers, that race at least once a month.

Another great, but different, business model is the Leisure Track. You can find these tracks on triple A locations. These locations are interesting because of the amazing revenue potential, thanks to the high external footfall. The property price is also high, but the higher revenue compensates this largely.

Space is more limited on these locations, so these tracks usually have a smaller footprint, and top speeds are lower. Theming the track is easier and also needed to attract passing people to the track! There are few to none calmer periods during the week, which makes it easier to operate, but also gives a lot of oxygen to the profitability.

They also have the power themselves to increase footfall significantly in a city center or shopping mall, this gives you as an operator an important leverage.

This is the perfect addition to an existing karting track, trampoline park, kids play park, … It looks exactly like a big racetrack in every single detail, but it’s created to drive with smaller, slower karts adapted for kids, ages 2-8 years. The Cool factor is irresistible.

If you’re planning on building a new track, or renovating yours? Just contact us, we’re there to advise you in every step of your exciting journey.